Case Studies / Consumer and Retail / Real-Time Data Analytics Platform

Real-Time Data Analytics Platform

Lektik’s Real-Time Data Analytics Platform streamlines data management, ensuring accurate and consistent data across systems. By consolidating data sources and standardizing terminology, it empowers businesses to make faster, data-driven decisions.

Real-Time Data Analytics Platform

Overview

Lektik has developed a sophisticated Real-Time Data Analytics Platform to streamline data management and enhance strategic decision-making. The platform ensures consistent and accurate data representation across all systems by consolidating data from various sources and standardizing terminology. Its interfaces and APIs enable seamless data migration and transmission, ensuring high data quality. The platform significantly enhances data workflows by integrating advanced analytics, reporting, and automation, allowing businesses to make faster, more informed decisions and gain a competitive edge in their industry.  

Business Context

The Canadian cannabis industry has witnessed rapid growth and increasing competition, making data-driven insights critical for businesses to maintain a competitive edge. Traditional data collection and analysis methods often fall short in addressing the dynamic and complex nature of this industry. To address these challenges, Lektik introduces the Real-Time Data Analytics Platform to offer a comprehensive solution for gathering and analyzing real-time inventory information from numerous Canadian retail websites.  

This platform is designed to serve various stakeholders in the cannabis industry, including producers, distributors, retailers, and investors by providing a detailed analysis of market trends, consumer behavior, and product distribution, enabling businesses to make informed decisions, optimize their strategies, and enhance their competitive positioning in the market. 

Key Features

Advanced Data Extraction and Transformation: It utilizes a script developed in Databricks with SQL and Python to identify and rectify bad transforms using string comparison mechanisms such as FuzzyWuzzy and Levenshtein algorithms.  

Data Normalization and GTIN Assignment: Ensures data normalization for client onboarding and low distributions by reviewing un-normalized data post-ETL process and assigning Global Trade Item Numbers (GTINs) to improve product distribution visibility.  

Data Analysis and Cleanup: Employs Excel formulae to analyze and clean up GTIN source sheets, identifying and removing duplicates and incorrect entries to ensure data accuracy.  

Dashboard Testing and Bug Reporting: Conducts rigorous testing of the dashboard to identify and report bugs, ensuring the platform’s reliability and functionality. 

Solution Components

Data Unification and Standardization: Lektik consolidated data from multiple sources into a single, cohesive format using advanced techniques, establishing standardized terminology to ensure consistent data representation across all systems. 

Seamless Data Migration and Transmission: The platform facilitates effortless data migration and high-quality data transmission through robust interfaces and APIs, ensuring the integrity and quality of data throughout the process. 

Advanced Analytics and Reporting: By integrating advanced analytics, reporting, and automation, the platform enhances decision-making capabilities, allowing users to access real-time insights and make well-informed decisions. 

Key Technologies

  • .NET 
  • NodeJS 
  • Azure Databricks 
  • React  
  • PowerBi 

Benefits

Enhanced Accuracy: Advanced AI techniques and decision tree algorithms deliver highly accurate and contextually relevant insights, ensuring data reliability.  

Improved Efficiency: Automating data extraction and transformation processes reduces the time and resources required, allowing businesses to focus on strategic initiatives.  

Comprehensive Market Analysis: The platform provides a detailed analysis of market trends, consumer behavior, and product distribution, offering businesses a competitive edge in the cannabis industry.  

User-Friendly Experience: The intuitive interface and seamless platform integration make accessing and interacting with the dashboard easy and engaging, fostering greater user satisfaction. 

Conclusion

Lektik’s Real-Time Data Analytics Platform is a game-changing tool for the Canadian cannabis industry, effectively bridging the gap between raw data and actionable insights. Utilizing state-of-the-art technologies and sophisticated data processing methods, the platform significantly improves the accuracy and efficiency of market analysis and strategic decision-making. This solution not only tackles the industry’s challenges of handling dynamic data but also empowers businesses to effectively capitalize on market trends and consumer behaviors. As the cannabis industry continues to evolve, this platform provides a sustainable competitive edge, positioning its clients at the forefront of innovation and success in a rapidly changing market landscape. 

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