Boosting Lead Generation for a Distress Lead Provider

Client Overview

A leading real estate solutions provider specializing in exclusive distress leads aimed to enhance its brand visibility, digital presence, and engagement in a highly competitive market. They partnered with Lektik to increase organic traffic, generate leads, and strengthen connections with their audience through a comprehensive digital marketing strategy. The results were impressive: a 72.6% increase in organic Google searches, an 82% rise in social media interactions, and significant audience growth, solidifying their presence in the real estate industry. 

Objective

The primary objectives were to: 

• Increase brand engagement across multiple platforms 
• Generate high-quality leads 
• Drive organic traffic to the client’s website 
• Foster stronger connections with their audience through consistent and impactful marketing efforts. 

Approach

Content Strategy: Weekly Blogs 

Execution: Lektik created a well-structured content calendar and published weekly blogs on the client’s website. These blogs provided valuable insights into the challenges and solutions related to real estate, particularly in dealing with distressed properties. 

Results: This consistent, SEO-optimized content led to a 72.6% increase in organic Google searches, significantly boosting visibility and reaching a broader audience. 

Social Media Engagement: Facebook 

Execution: Lektik revamped the client’s Facebook presence by increasing post frequency and introducing engaging content formats. The posts featured simple line art designs infused with humor, making them relatable and shareable. 

Results: Post frequency increased by 79%, leading to an 82% rise in median post interactions. The humor-infused content resonated with the audience, generating more comments, shares, and likes, which further boosted organic reach. 

Google Ads 

Execution: In addition to organic posts, Lektik launched targeted search ads with concise, impactful text. These search ads were designed to capture attention by appearing directly in relevant Google search results, focusing on driving intent-based traffic through precise targeting. 

Results: The ads significantly contributed to the client’s reach, accounting for 2,082 out of the total 2,888 reach. Organic reach also improved, with 849 interactions coming from non-paid content. The Google Ads campaign delivered heightened impressions, achieved a 5.7% conversion rate, and generated over 50 qualified leads, showcasing the effectiveness of the ads in driving meaningful actions. 

Lead Generation

Execution: Lektik implemented a multi-channel approach to lead generation, combining organic content strategies with paid campaigns. Weekly blog posts with strong calls-to-action were paired with targeted Google Ads and social media campaigns designed to capture the interest of potential leads. Landing pages were optimized to convert traffic into qualified leads. 

Results: The combined efforts generated over 50 qualified leads, helping the client build a robust pipeline of potential business opportunities and enhancing their ability to close deals with distressed property owners. 

Audience Growth

Execution: Through consistent content updates and strategic ad campaigns, the client experienced steady audience growth on Facebook. 

Results: From January to September, the client saw a marked increase in their follower count, reflecting deeper community engagement and a significant boost in brand loyalty. This growth was driven by consistent content updates and strategic ad campaigns, strengthening their online presence across platforms. 

Link Clicks

Execution: While the primary focus was on building brand awareness and engagement, the strategy also aimed to drive traffic to the website. 

Results: The campaign achieved a strong connection between the content and the audience, resulting in a high click-through rate (CTR) of 8.65%. This success in driving traffic further strengthened long-term brand loyalty and engagement. 

Conclusion

Through a well-crafted content strategy, increased social media activity, creative ad campaigns, and effective lead generation tactics, Lektik significantly elevated the client’s brand engagement and expanded their pipeline of qualified leads. 

Key achievements include: 

• 72.6% increase in organic Google searches 
• 82% rise in social media interactions 
• Over 50 qualified leads generated 
• An 8.65% CTR on targeted campaigns 

These impressive results reflect the effectiveness of Lektik’s comprehensive approach. The client now enjoys a more engaged audience, a stronger online presence, and a steady stream of potential business opportunities, positioning them for continued success in the competitive real estate market. 

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